Hi, I’m Riyas Abubacker
A Dubai-based digital marketer with a passion for online marketing, social media strategy, and social advertising. Recognized as the best SEO consultant in Dubai, my digital marketing work is grounded in real projects, real results, and helping brands build their online presence.
Whether you’re a growth-stage company aiming to make your mark on the internet or a business looking to scale, this is your glimpse into what I do as a digital marketing specialist in Dubai.
What I Do Best
I don’t simply “work digitally.” I plan, test, execute, and scale. Every decision is based on data and built with innovation in mind.
Search Engine Optimization (SEO)
- On-page SEO: meta tags, internal linking, content structure
- Off-page SEO: backlinking tactics, guest blogging
- Local SEO & Google My Business optimization
- Keyword analysis and content mapping
Social Media Marketing (SMM)
- Instagram, Facebook, LinkedIn content strategy
- Visual storytelling, captions, hashtags, and reels
- Audience research and engagement growth
Google Ads & Paid Marketing
- Search & display ads with real-time optimization
- Audience targeting, ad copywriting, and conversion monitoring
- Negative keyword strategy and ad extension utilization
Performance Analytics
- Monthly reports, KPI monitoring, and ROI analysis
- Tools used: Google Analytics, Meta Ads Manager, Search Console
Real Campaigns with Real Impact
Project 1: Local SEO – Off the Radar to Page 1
Client: Dubai small business
Challenge: Stuck on page 3 of Google
Approach:
- Fixed on-page issues (title tags, image optimization, schema markup)
- Optimized Google My Business
- Built high-authority backlinks
Result: Target keywords ranked on page 1 within 2 months.
Project 2: Instagram Growth for a Fitness Brand
Client: Personal trainer brand
Challenge: Low engagement, inconsistent posting
Approach:
- Branded content calendar
- Posted gym videos, transformation stories, Q&A sessions
- Used trending sounds and narrative clips
Result: 3x follower growth and engagement in just one month.
Project 3: High-Performance Google Ads
Client: Online home service provider
Challenge: Drive high-quality leads in a competitive market
Strategy:
- Geo-targeted ads + relevant landing pages
- Optimized keywords and added conversion tracking
- Ran retargeting ads
Results: - CTR: 6.2% (industry avg: ~3%)
- Conversion rate: 8.5%
- Cost per lead reduced by 35% in the second month
Tools That Fuel My Work
| Category | Tools I Use |
| SEO | Ahrefs, Ubersuggest, Google Search Console |
| Social Media | Canva, Adobe Express |
| Analytics | Google Analytics, Meta Ads Manager |
| Project Mgmt. | Notion, Trello |
See More Projects
As a digital marketing specialist in Dubai, I regularly update my portfolio with campaign insights, strategies, and lessons learned. It’s a transparent view into how I approach growth and performance.
See My Portfolio Website
Connect with Me on LinkedIn
Ready to Grow Your Brand Online?
Let’s collaborate! I work with:
Startups needing full-funnel marketing
Agencies searching for performance marketers
Businesses wanting a strong online presence
DM or email me — I’d love to brainstorm or share strategies to help your business grow with the support of a digital marketing specialist in Dubai.
Bonus: Turn This Blog into a LinkedIn Carousel?
LinkedIn Caption Sample:
Google Page 3 to Page 1
3x Instagram growth in 4 weeks
8.5% Conversion Rate via Google Ads
Real campaigns. Real metrics. Real results.
I’m Riyas, a digital marketer helping brands grow using SEO, social media, and ads. Here’s a quick look at what I’ve done recently